![]() How about in your own humble home? Plating your food with an eye for color can help you turn every meal into a masterpiece. This is to get people both hungry and excited - so that they come and grab a bite! Less popular in the foodie marketing world is blue, which is known to suppress appetites pink, which can look unnatural and turn people off the food brown (unless you’re selling baked goods) and gray - no explanation needed there! Restaurants take advantage of this by using the “ketchup and mustard effect,” branding themselves with a contrast of red and yellow. While red, orange, and yellow are known to make people hungry (can you think of any fast-food chains that use this fact to their advantage, by employing red and yellow in their logos?), blue has the opposite effect. What’s with the green letter ‘L’? Apparently, the green was added at the last minute to show that Google doesn’t follow rules!Īll this talk about colors is making me hungry… or maybe not. Ever noticed how Google uses the three primary colors, red, yellow, and blue, in their logo? It makes the brand appear both playful and fun, and user-friendly. Using multiple colors gives a message, too. You can guess why - they want to give an impression of tranquility and calm, showing you that they are reliable and trustworthy. On the other hand, more than 75% of credit card companies use blue in their logos. In fact, over 60% of retail brands use red in their logos! Since red is associated with emotions and urgency, the color plays a role in getting customers to feel strongly that they must buy this product, right now. Think about CLEARANCE signs, or some of the familiar logos we see all the time, such as Coca-Cola or Target. How do companies get customers to act fast? Often, by using the color red. Picture a fun and funky ad with bright, rainbow-colored text - it might be advertising a carnival, a day camp, or even a kids’ clothing sale, but it would be unlikely to attract customers for a multimillion-dollar law firm. They also want to attract the right customers by using colors that reflect the company’s brand identity - the way they portray themselves and their style. When companies advertise, they want to make sure that they don’t just tell you what they do using words. Theories of color psychology have been put to good use by people working in marketing and design. Ready for the nitty-gritty? Here are the kind of things we tend to associate with each color. Who knew that selecting colors could be so complicated? Cool colors, on the other hand, signify peace, calm, tranquility - or alternately, sadness or indifference. ![]() Warm colors are generally associated with warmth, friendliness, joy, and optimism - but also with feelings of anger, danger, or impulsiveness. One example is the use of warm colors (including red, orange, and yellow) as opposed to cool colors (blue, green, purple). When the city of Glasgow, Scotland, discovered this study, back in 2,000, they changed all their street lights to blue - and the local crime rate decreased dramatically.Ĭolors, it seems, are super-powerful! And although the exact way we view different colors varies according to our past experiences and the culture around us (does white represent purity or mourning? Is pink for baby boys or baby girls?) - there are some overall effects of color that apply universally. Besides for being the hands-down winner for the world’s most popular favorite color, studies show that it evokes trust, calm, and relaxation. Yellow has been found to increase anxiety and even dizziness - which, incidentally, is why you’ll almost never see yellow used inside an airplane.Īnd apparently, blue walls in a coffee shop made customers feel physically colder.īlue’s not all that bad, though. ![]() When we see something red, we assume urgency. The heating system remained exactly the same - but they never heard a complaint about the temperature again.Ĭolor psychology explores the theory that colors have a real effect on our moods, emotions, and judgment. ![]() ![]() The coffee shop redesigned their seating area, changing the paint color from a cool blue to a warm, cozy orange. Then someone hit on an idea: redecorate.Īll the difference, apparently. The customers were constantly complaining about the temperature, even though their heating system was in excellent working order. The management of a popular coffee shop was frustrated. Here’s what experts have to say on what color psychology does to change the way we feel - and how you can design the spaces around you to give yourself that energizing boost all year long. Here’s what experts have to say on what color psychology does to change the way we feelĮver wondered what it is about green grass and blue sky that makes you feel so good? Here’s how color can change your mood - and what you can do to surround yourself with the right colors - even once summer comes to a close. ![]()
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